IVP Academic Booth at SBL/AAR 18 in Denver
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I’m back in Chicago after ten days of conferences in Denver. The trip was long and challenging, mostly because it was so long. The good news is that it was a wonderful success!

The principle that drove our planning and execution of these two exhibitions was a minute of preparation in advance is worth an hour of on-site work.

Using that rule of thumb we were able to:

  • Ship fewer books reducing shipping costs and returns.
  • Sell more books by staging new releases well and curating titles with a track-record of conference performance.
  • Set up and tear down in record time resulting in high team morale.

I had a great team of colleagues who made this possible and I’m great for their hard work.