How to find balance in your blogging

by Jeff Gissing | @jeffgissing

If you’re a blogger, the chances are that you undulate between regular posting and periods of radio silence (and guilt). Blogging gurus will chastise you for that–it’s not a great way to build a following for your blog. In reality, however, sometimes life just gets in the way. Adam Jeske thinks that’s a good thing. There are things that are more important in life than regular blogging, especially if you’re an established writer and publishing elsewhere. Like most things in life, blogging requires a balance that works in your context and with your goals.

So how do you find balance in your blogging? How much is enough?

The answer to these questions depends on your context. Specifically, I would ask two questions of myself:

  1. What are the values and characteristics that I want to be true of my life?
  2. What is the purpose or the goal of my writing/blogging?

Hopefully you value being a good husband (or wife) and father (or mother) more than being a good blogger or writer. The vocation of writing isn’t unimportant–far from it–it’s just not important in quite the same way as being a husband and father is. If, on reflection, you discern that posting less frequently will allow you to be a better person in other ways, embrace that. But be careful–sloth is often accompanied by noble rhetoric.

It’s important to consider what the purpose of your writing is. Where do you want it to lead? I started blogging because I needed a public space for thinking on things I read or was experiencing. I write to know what I think about something–the act of posting requires me to reach a conclusion (albeit a tentative one). 

I still blog for that reason, but in addition I now write because I can help my readers think through important issues from an evangelical perspective without abandoning their evangelical identity or setting aside their intellect. That’s changed the way that I write and, to some extent, what I write about. Blogging is an extension of my ministry as a pastor in the academy and as a ministry leader in an evangelical organization.

As you think about how often you want to post, consider the two questions above. I think doing so will free you from the tyranny of the urgent.



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