The health of an organization [church, university, company] provides the context for strategy, finance, marketing, technology, and everything else that happens within it, which is why it is the single greatest factor determining an organization’s success.
-Patrick Lencioni, The Advantage
Rooted and Grounded in Christ
Jeff Gissing 
Because its biblical. Just because social media, marketing campaigns, and fiscal projected budgets weren’t around in Paul and the apostles day doesn’t mean they weren’t strategic about cultivating the church and using the same “modern day” principles.
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That’s true. A healthy organization is a witness to the Gospel and an unhealthy one calls it into question.
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