Struggling or thriving?

If you had to choose, would you prefer to step into leadership at a thriving company or a struggling one?

Many of us instinctively choose the former.

We sometimes think this way because we believe that success is like producing widgets. Once we know what works, we keep doing it over and over and over again.

That’s great — if success was a finite product.

It isn’t.

It’s scarier to step in and take ownership of a struggling brand or company.

It’s also easier.

When your company is struggling, there are options available to you that a successful company might not have.

Seize the day–take the risk to assume leadership on a stalled project, a struggling brand, or a declining company. 



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